Build the Gym You’re Proud to Lead.
Private consulting for SGPT gym owners who want clarity, structure, and predictable growth—without burning themselves out in the process.
The Real Problem:
You don’t have a “gym problem.” You have a system problem.
Running an SGPT gym is simple to understand.
Operating it at a high standard—month after month—is hard.
Most owners I meet are:
👉 Coaching, selling, programming, cleaning… all at once
👉Patchworking tactics from podcasts, courses and YouTube
👉Growing in short bursts, then sliding backwards
👉One busy month away from burnout
👉Never fully feeling in control of the business
And under all of that is one thing:
There is no operating system.
❌ Not “one more challenge.”
❌ Not “more leads.”
❌ Not another ad agency run by students.
✅ You need a business that runs consistently, calmly, and profitably.
That’s what we build.
Why listen to me?
I’m not a “former coach turned guru.”
I still own and operate Evolve Headquarters—a profitable SGPT facility that has:
✅ Been profitable year after year for the last 11 years
✅ Grown from a £3k startup to acquiring our premises
✅All members on a structured SGPT model
✅ Clients with 12+ month average LTV
✅A reputation as a safe, high-standard, 5-star environment people are proud to train in
I’ve:
👉Woken up at 4am and got home at 10–11pm, slept in my car, and fought just to survive
👉Burnt out inside someone else’s broken gym before deciding to build my own
👉Made expensive mistakes in leadership and hiring—and rebuilt with systems instead of emotion
👉Run 1,000+ face-to-face consults
👉Helped over 100+ gym owners and coaches move into high-standard facilities and six-figure operations
During Covid, when everyone panicked, I had already been quietly helping coaches and gym owners behind the scenes. I put myself out there properly and very quickly had a full book of recurring consulting clients.
I’m not here to sell you motivation.
I’m here to help you build a facility you’re genuinely proud of.
And I’ll tell you the truth, not what you want to hear.
What we build together
We install the operating system your SGPT gym runs on.
No copy-paste. No generic templates. Everything is built for your facility.
1. Offer & Pricing Architecture
Clean, confident pricing
Clear packaging and upgrade paths
A retention model that makes sense in your market
No discount traps or “race to the bottom”
2. Ideal Client Machine
Message that attracts committed adults, not price shoppers
Clear positioning in your city
You stop sounding like every other gym
3. Lead → Book → Show → Close System
Built from 1,000+ consults I’ve personally closed.
Lead handling
Booking scripts
Show-rate frameworks
In-person + phone consult structure
Close without pressure or cringe
4. Delivery Engine
Onboarding that creates early wins, not early drop-offs
Session standards and coaching frameworks
Check-ins, progress scoring, and communication rhythm
Community events and experiences that build identity
5. Retention & Referral System
90–100 day retention focus
Systems for saving “at-risk” members
Organic referral engines and events
A gym where people stay, refer, and feel known
6. Leadership & Operating Rhythm
Weekly leadership and team meetings
Clear roles, KPIs per role, and standards
One-page scoreboards
A weekly rhythm that makes the business feel calm, not chaotic
Result:
You stop firefighting.
You start operating.
How we work together:
This is not a course. It’s done with you, properly.
Step 1 — Discovery Call (15–20 minutes)
We’ll look at:
- Current revenue and membership
- Lead → book → show → close numbers
- Retention and churn
- Team, facility, and your personal capacity
If I don’t believe I can help, I’ll tell you. No pitch.
Step 2 — Decade-In-a-Day (On-Site At Evolve)
One focused strategic day on your home turf.
We:
- Audit offers, pricing, and positioning
- Map your ideal client and refine your front-end offer
- Rebuild your consult process and sales structure
- Design your onboarding and retention journey
- Score all 10 core departments of your gym
- Identify blind spots and outline key projects
You leave with:
✅ A clear 90-day execution plan
✅ A realistic route to your next income level
✅ A list of what to stop doing as much as what to start
✅ We’ll likely grab breakfast, walk and talk, and decompress over food or sauna. I want to understand you as a founder—not just your numbers.
Step 3 — 90 Days of Implementation Support
Every week we:
- Focus on one core lever (offer, sales, delivery, retention, leadership)
- Review numbers
- Remove noise and stay on signal
- Tighten leadership, communication, and standards
- You’re not sent away with a Google Drive and a “good luck.”
We execute together.
Step 4 — Optional Team Sales & Delivery Training
If your team sells or coaches, they’ll be trained to:
✅ Run structured consults with confidence and empathy
✅ Hold the standards of your product
✅ Deliver sessions and experiences that match your brand
✅ Because speed of the leader = speed of the team.
Who is this for?
You’re a great fit if:
✅ You run or want to run a serious SGPT model
✅ You’re doing £10–50k/month and know there’s more on the table
✅ You’re ambitious and willing to be coached
✅ You’re tired of being the entire business
✅ You want a 5-star environment with head-turning results, unbeatable culture and world-class events
Who is this NOT for?
This is not for you if:
❌ You’re cash-strapped and looking for a miracle
❌ You want hacks instead of hard conversations
❌You won’t raise prices or standards when it’s clearly needed
❌ You want to “figure it out yourself” while repeating the same year again
❌ Your plan is still “£99 for 6 weeks” and hope
Re Academy
From £2k–£10k months
Growing a fitness business isn’t about doing more, it’s about doing the right things consistently.
✔️ A clear vision
✔️ Clear targets
✔️ Measuring what matters
✔️ Closing the gaps every single week
DELTA
From £3k–£7k months
All organic.
• Attracting the right clients
• Closing sales with confidence
• Delivering a genuine 5★ experience
STLTH
From no systems to a dialled in process
STLTH moved from a reactive, system-less operation to a structured, plug-and-play framework that actually works.
With clear processes across marketing, sales, and delivery, the business now runs with intent, consistency, and scalability — allowing growth without chaos.
Mark Quigley
Newly qualified to £5k months
From newly qualified to a successful £5k month, this is how Mark Quigley created financial security by combining strong support, proven systems, and the willingness to do the work that actually moves the needle.
Movement Lifestyle
0-170 members
Since joining Evolve Fitness Business Consultancy, these two grafting legends went from burnt-out coaches, on the verge of opening a commercial gym, to launching a state-of-the-art semi-private facility — and they haven’t looked back.
If you want a gym you’re proud to lead, we should talk.
If you’re done patchworking tactics, done being the cleaner/coach/admin/everything, and you’re ready to build a serious SGPT facility with real structure, standards, and profitability - let’s map your next 90 days.
15 minutes. No pressure. Just clarity on the next right move for your gym.
“Do I need ads for this to work?”
No. Ads amplify what’s already working. We fix offer, sales, delivery, and retention first. Then, if it makes sense, we layer in Outmarket campaigns.
“How much time will this take?”
Plan for 60–90 minutes per week for calls and key actions. My job is to remove noise and focus you on the few things that actually move the needle.
“Can my team be involved?”
Yes. In fact, I prefer it—especially your sales staff and lead coaches.
“What if my market is different?”
Every market has its nuances. The principles are universal: strong product, clear offer, consistent sales, serious retention. We adapt the model to your geography, facility, and demographic.
“What if I’m not ready?”
If you’re truly not ready, you shouldn’t sign up. If you’re just scared to look at the truth, that’s different. The call will make that obvious—for both of us.
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